The NFT trend is accelerating and showing no signs of abating. Non-fungible tokens, also known as non-fungible coins, are a type of Ethereum blockchain cryptocurrency comparable to bitcoin, except each NFT is a one-of-a-kind, irreplaceable digital thing. “NFTs can actually be anything digital (such as drawings, music, or your brain being downloaded and converted into an AI),” according to The Verge, “but a lot of the current enthusiasm is about leveraging the tech to sell digital art.”

Many food and beverage firms have already begun to experiment with NFTs.

Customers may now purchase digital art seen on limited-edition Maker’s Mark bottles, while Bud Light released an NFT collection just around the Super Bowl. There’s even discussion of opening an NFT restaurant called The Flyfish Club, which will sell special NFT memberships. Starbucks appears to be the latest food and beverage firm to join the digital revolution

Starbucks aims to use NFTs to create “the third place,” a community-building location “outside of our homes and businesses,” in an effort to make Starbucks more accessible. Starbucks is now attempting to establish a “global digital community” using NFTs at its center.

While no specifics about the collection have been revealed, Starbucks’ team stated that the company wants to embrace the notion of NFTs as a “programmable, brandable digital asset that also functions as an access ticket.” The “branded NFT collections,” which are part of the wider Starbucks Web3 digital platform, aim to draw inspiration from Starbucks’ “coffee art and storytelling” to establish a community and give access to “exclusive experiences and incentives.”

There has been no further explanation as to what specific perks or experiences Starbucks is referring to, nor has there been any additional information about the collection or the “world-class collaborations” the company has planned, but in this new digital landscape, the sky appears to be the limit.

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