Automobili Lamborghini is back with an exciting new drop after two successful NFT projects. Lamborghini has started a virtual journey with the help of NFT PRO and INVNT.ATOM. It starts on the Moon, goes through space, and then goes to famous places all over the world. Lamborghini says that its newest NFT collection will take NFT collectors on a “epic road trip” through space. Lamborghini super sports cars are, of course, the most exciting part of the trip. Users can collect NFTs, which are like the cars, every month for the next eight months, until March 2023.
What is the new NFT collection from Lamborghini?
The new Lamborghini NFT collection is made up of four NFTs that come out every month for four days. You will only be able to buy each NFT for 24 hours. The number of copies of the fourth NFT will be limited to 63. At the end of the campaign, a special NFT will only be given to those who have collected all of the monthly NFTs, either the three regular ones or the three regular ones plus the limited edition.
“Since its founding in 1963, Automobili Lamborghini has always been in the lead, as shown by the fact that its super sports cars continue to be the stars of children’s and adults’ dreams all over the world. “Entering the virtual world of modern collecting with NFTs is the natural next step and evolution of that dream,” said Christian Mastro. Mastro is Automobili Lamborghini’s Director of Marketing. “NFTs are the new, unique, and exclusive thing to do. They are paving the way for a new way for younger people to express themselves.”
In the meantime.
ATOM, which is part of INVNT GROUP and is in charge of global digital innovation, was in charge of the creative, strategy, design, content, and marketing communications.
“Our last project with Lamborghini, where we auctioned off a 1:1 NFT that was attached to the last physical Aventador Coupé super sports car, was a great example of how powerful storytelling at the cutting edge of the digital world can bring people together and get them interested in a brand. Scott Cullather, President and CEO of INVNT GROUP, said, “We’re proud to grow our relationship with Lamborghini and to work with NFT PRO to honor innovation and Lamborghini’s history since 1963.”
Why would you want to buy Lamborghini NFTs?
During the campaign, Lamborghini will give away other exclusive surprises as a way to thank loyal customers. This includes a piece of digital art made for the “The Epic Road Trip” campaign by the Lamborghini Centro Stile. This reward will be given to people who buy two full monthly collections. Those who have bought something in each of the first four months will also get a special reward. To explain, they will have the chance to take a special tour of the headquarters of the Sant’Agata Bolognese!
CEO of NFT PRO, Christian Ferri, said, “Lamborghini fans and people who like cryptocurrencies will be amazed by this next series of drops, which will lead up to a very special reveal in March.” NFT PRO is Lamborghini’s launch partner and a Web3 consumer engagement expert. “We’re thrilled to keep working with Lamborghini by making this truly exclusive NFT collection available,” he said.
On August 8, 2022, the first set of four NFTs will go on sale on the website nft.lamborghini.com. Automobili Lamborghini has a website where you can find out more about the company.