Prerna Gupta, a serial entrepreneur, has launched Mysterious, a music video NFT social network aimed towards female, BIPOC, and non-binary musicians. Teebs, MNDSGN, Prefuse73, Mount Kimbie, Shigeto, Lotic, Laurel Halo, Kara-Lis Coverdale, Aya, Beatrice Dillon, Actress, Astrid Sonne, Alam Khan, Kali Malone, and others are among the world’s most recognized experimental musicians. Gupta is no stranger to bringing marginalized stories to the fore, and her objective with Mysterious is to empower these musicians, who don’t always get equal visibility or money, through NFTs. Music video NFTs, limited quantity, 60 seconds or less, priced at 0.1 ETH, will be the platform’s genesis drops. Purchasing a Mysterious music video NFT will provide you access to the artist’s private club. In addition to owning the music video that NFT collectors purchase, they will have access to exclusive music gatherings, artist performances, special servers, and hidden drops.
Mariah Carey, LeBron James, Jamie Foxx, Steph Curry, Kevin Durant, Ashton Kutcher (Sound Ventures), Max Martin, Savan Kotecha, Sandeep Nailwal & Polygon Studios, Anjula Acharia, Chernin Group, WME / Endeavor, SV Angel, A Capital, Founders Fund, Greylock, and others have all invested in Mysterious. “As an investor, Prerna is one of the most interesting founders to deal with. Anjula Acharia, an investor, stated, “She is always breaking the mold and discovering novel methods to fuel the creator economy and provide income chances for female/non-binary/BIPOC artists.” “Mysterious will usher in a full paradigm change in our society, repairing what social media has shattered and ushering in a new future for creators and consumers alike.”
Gupta got the concept for Mysterious after noticing a tendency at her prior startup, Hooked. “We saw through Hooked that literally billions of people across the world are demanding more meaningful creative experiences in their social media feeds, so the concept evolved from that.” People pause and pay attention when you display them intelligent art in their feeds. The problem is that ad money isn’t enough for creators to keep making intelligent content. She said that “thoughtful work takes time to produce.” “As a result, we’re all collectively trapped in a distorted social media vortex – where artists are driven to pump out low-quality material to make a livelihood, and consumers are glued to feeds dominated by selfie culture, which makes them unhappy.” Web3 gives us the chance to develop a new social media culture in which artists have the time and space to produce work that people will pay for, and consumers can focus on material that makes them happy.”