Sports organizations and clubs all across the world are attempting to recruit younger fans, boost fan engagement, and find new methods to communicate with and reach new audiences.

Major Organization Baseball is no exception, and the league said on Thursday that it will collaborate with Sorare, an NFT gaming business, to develop an NFT-based fantasy-style game this summer.

Sorare will become MLB’s official NFT baseball game partner, allowing fans to play fantasy games while also buying, trading, and collecting NFTs of MLB players. It won’t be a draft-style game, which will set it apart from other fantasy games. The NFT cards that a fan has will be used to create teams.

In a statement, MLB commissioner Rob Manfred said, “The ties we make with our fans are crucial, and Sorare recognizes the value of that bond.” “The company’s focus on altering fandom via an innovative combination of sports, technology, and gaming to allow fans to genuinely own a piece of the game they love is unique and extends across boundaries, allowing us to offer baseball to more fans around the world.”

The games, awards, and prizes haven’t been finalized yet, but Sorare has created comparable activities for soccer leagues including the Bundesliga, Copa America, and Major League Soccer that included a range of incentives for fans that earn NFTs. Fans won NFT cards that enabled seats to a game in one instance.

In previous advancements, certain professional sportsmen have owned and sold their own cards in Sorare’s marketplace, providing a new viewpoint for fans to engage and collect.

MLB was drawn to Sorare’s platform because of its 1.8 million registered users from 184 countries. It gives baseball the opportunity to engage with an audience that it hasn’t been able to reach in the past.

Since 2007, when it had 79.4 million spectators, MLB has suffered a yearly fall in average attendance, dropping to just 68.5 million in 2019. COVID-19 has had an influence on attendance since 2020, hence those figures would not be included in any data.

Sorare had a 32 percent rise in active users month over month in 2021 and earned over $325 million in revenues, with plans to treble that this year. Partnerships with 247 soccer clubs have contributed to the company’s success, which will now be expanded by adding MLB teams.

“Sorare has created a unique baseball gaming experience that will thrill fans around collecting players’ NFTs, putting together winning lineups, and competing against baseball fans across the world,” stated Tony Clark, executive director of the Major League Baseball Players Association. “We’re ecstatic about our collaboration and the impact Sorare’s first entry into North American sports will have on the worldwide growth of our sport.”

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