Tweety will be the first Looney Tunes character to appear as a PFP avatar on the blockchain, with more to come.

Apes that are bored, Cryptopunks, and… Tweety birds?

The characters from Looney Tunes are the latest firm IP to undergo the NFT treatment, as Warner Bros. continues its NFT (non-fungible token) testing. The product will be named “Looney Tunes: What’s Up Block?” and will go on sale later this summer, with the corporation once again collaborating with the NFT platform Nifty’s. The first Looney Tunes character to be featured is Tweety bird, who will be 80 this year (others, including Bugs Bunny and Marvin the Martian, will follow).

This time, the firms are focusing on the IP’s storytelling part in the hopes of attracting purchasers. NFT owners will also get access to exclusive events, goods discounts, and other “real world” benefits as part of the initiative.

“We believe that blockchain, NFTs, and web3 in general will be a huge step forward in entertainment,” says Josh Hackbarth, Warner Bros.’ head of NFT commercial development. “It doesn’t have to be deep, profound storytelling; it’s all about humor and gimmicks and instantly identifiable characters, so it was a lot of fun to get into.”

“Looney Tunes isn’t hesitant to poke fun at itself or pop culture in general,” he says. “How we’re playing with blockchain technology will be a little tongue in cheek, but what’s more exciting is that we can utilize it to bring people into a new place to play.”

Following Space Jam: A New Legacy and The Matrix last year, Looney Tunes is the third Warner Bros. IP to be reinvented as NFTs. The Looney Tunes NFTs, like the Matrix project, will be digital avatars that the owner may utilize on social media networks. These NFT initiatives, known as PFPs (short for “picture for proof”), have grown in popularity, with NFT programs like the Bored Ape Yacht Club and Cryptopunks breaking into mainstream culture and celebrities updating their social media avatars to reflect their latest digital buys.

Unlike the Matrix NFT project, which sold avatars of unique characters designed exclusively for the NFT software, the Looney Tunes NFT project will sell avatars of known characters, with Nifty CEO Jeff Marsilio claiming that it is the first significant NFT avatar project to use such characters.

The Looney Tunes initiative will leverage blockchain technology from the Palm NFT Network, just as the Matrix and Space Jam NFTs.

“There are a lot of NFT initiatives, but there is only one Looney Tunes,” Marsilio says, “so if we execute it well and respect the IP and respect the current community, I think there is a tremendous fandom to it.” “Owning one of these avatars is sort of your membership in this community,” he adds.

And it is this group that will have access to the events (such as virtual meet-and-greets), products, special material, and other “drops” that will keep the initiative afloat.

Marsilio continues, “When you mint an NFT, you mint a community.” “This concept of community is the key to value in the NFT space… “Imagine a community where you may not only socialize, but also obtain fresh possibilities to experience the IP you love while being rewarded for your engagement.”

“It’s more about, as a fan, what are you investing into?” “How is it any different from what I might get on YouTube or elsewhere?” Hackbarth asks. “We’re creating a tale that will only be told through this software, so there’s an overall story component that binds everything together for each consecutive drop and activity we do with the program.” It’s all about retaining people’s interest along the route.”

In Hollywood, NFTs have become a hot commodity, with big studios, media businesses, and filmmakers all looking at the technology. A collection of Tom Brady NFTs from ESPN and Brady’s Autograph platform, as well as Spike Lee’s She’s Gotta Have It NFTs, are among the prominent recent initiatives.

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