LG is adding non-fungible tokens (NFTs) to its TVs, just like Samsung said it would do a few months ago. LG Art Lab is the name of the company’s new NFT marketplace that lets you “buy, sell, and enjoy high-quality digital art” from your TV.

For now, the app can only be used by people in the US who have an LG TV with webOS 5.0 or later. It can be downloaded from the home screen of the TV. You can buy and sell digital works made available by LG’s NFT drops through the portal. The first of these drops will happen on September 22 and will include a set of NFTs that look like they are made of metal by sculptor Barry X Ball.

I have an LG TV that works with the app, so I downloaded it and tried it out for myself. There isn’t much going on yet. The app is pretty empty, and you can’t look at or buy any NFTs right now (unless you want to watch a video of Barry X Ball’s upcoming NFT over and over again, which I did while writing this article).

But once there is an NFT you can buy from the platform, LG says you can scan the QR code that shows up on the screen and then open the Wallypto app on your phone to finish the transaction. Before you do that, you’ll need to buy USD Coin (USDC), a stablecoin that’s supposed to be tied to the US dollar (and managed to maintain that peg when other stablecoins crashed).

Hedera is the foundation of LG’s NFT platform. Hedera calls itself the “most used, sustainable, enterprise public ledger for the decentralized economy.” The Hedera network doesn’t work like the Ethereum or Solana networks that many popular NFT marketplaces use. Instead, it uses a blockchain alternative called hashgraph. LG is just one of several companies that help run the Hedera network. Supporters of the system say it is faster and more efficient than using the blockchain.

LG says it will keep adding NFTs from artists “monthly,” and you’ll be able to see any NFTs you buy through the LG Art Lab app. Just like Samsung does with the NFTs on its TVs, LG seems to be hoping that people will leave the NFTs on their TV when it’s not being used. This would add a few extra dollars to my energy bill, which I’d rather not spend.

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