When you sell an NFT, you’re selling to a very different group of people than you would on the traditional market. Even though a lot of people still buy art because they like it, a big part of the market is made up of collectors and investors who are looking for something they can keep and that will increase in value in some way. Many are also looking for a better way to interact with creators when they buy NFTs, especially if the creator’s work is also sold on the traditional market.
The most popular NFT projects today put a lot of emphasis on utility, because many collectors want the extra value and ways to get involved that it gives. How can you, as an independent artist, give this kind of value and use to the people who buy your NFTs?
We have created the infographic below to show you some popular utilities. Enjoy!