The crossover of crypto and football is not a new idea. Fan tokens have been around for a while, helping to keep the intersectional community close. Then, as the NFT and metaverse spaces started to take shape over time, the herd started doing the same things.
NFTs, on the other hand, help keep memorable match moments alive. Along with that, they offer collectors a lot of benefits just for being a member. Most of the time, this includes voting on club decisions, rewards, and merchandise designs, as well as getting to enjoy other unique experiences.
Now, AC Milan just joined Sorare’s NFT-based fantasy football game after announcing a partnership with the company a few hours ago. Sorare, on the other hand, will help players buy, sell, and trade player cards and manage a digital team. The game is based on Ethereum and uses blockchain technology. The official news update said,
“Starting with the 2022-23 season, more than 2 million registered users will be able to collect, trade, and play with digital cards from AC Milan, making the digital connection between Rossoneri fans around the world and the team they love even stronger.”
AC Milan’s “broader Web 3.0 strategy” is getting a big boost from the new partnership. According to the announcement, the Club is getting more involved in NFT by working with experts to give its fans unique digital experiences. The same thing is also meant to give them more access to their club, make them feel like they own it, and bring them even closer to their club.
Well, AC Milan isn’t the only club in the NFT/metaverse space. There are already a lot of other things in space, and this article will talk about the same things.
List of clubs that are already part of the NFT and metaverse
The LFC Heroes Club is a group of NFTs that lets LFC fans get more involved in the game by giving them access to digital assets and a larger community. It was made with Sotheby’s and is meant to improve both the online and offline experiences of fans.
There is an NFT collectible for each of the 24 men on the team. Some of their looks are made by an algorithm that gives them each a unique look. Members of this collection have access to a community forum, LFC experiences, virtual gatherings, competitions, and discounts on LFC merchandise, among other things.
City of Manchester
This year, it came out that Manchester City and its new partner, Sony, had started to build a digital copy of the Etihad Stadium. The same will be the main hub for the team in the metaverse.
After the stadium is built, fans from all over the world will be able to visit the Etihad Stadium of Manchester City FC using their digital avatars. The plan is for the partnership to last for three years. Sony, for its part, wants to be present in areas where it thinks consumers will join in large numbers in the future.
Recently, Barcelona’s president, Joan Laporta, said that the club would make its own cryptocurrency, non-fungible tokens (NFTs), and metaverse to “survive” in the face of competition. He had said back then,
“In recent years, blockchain products and services like NFTs and metaverse have gotten a lot of attention… We should be able to give our members and fans digital products that match the club’s value and give them a very interesting emotional experience.
Now, in a new turn of events, the club is getting ready to start its first NFT soon. In a recent statement, it was said that Barca and BCN Visuals have made a “audiovisual digital art NFT that would be at home in Hollywood.” The same has VIP perks that “aesthetically recreate the moment of Johan Cruyff’s famous flying kick and goal from 1973.” Along with the said animated NFT, four other NFTs that show a still image from the 1973 goal will also be auctioned. On July 29, bidding will start.
Paris Saint Germain
The move of Lionel Messi from FC Barcelona to PSG was a big deal. Messi got a one-time bonus of €1 million in the form of PSG fan tokens from the second team. The club didn’t stop there, though.
Back in March, it was clear that PSG wanted to get into the NFT and metaverse industries as well. It did this by putting in trademark applications for a lot of different things. Cryptomedia, multimedia backed by NFTs, virtual clothing, sports gear, and electronics, among other things, were all treated the same.
Other clubs, like Birmingham and Juventus, also have their feet in the NFT-metaverse space. Now that the spaces are becoming more popular and more people are using them, more clubs are likely to join the trend in the future.