Ducati is teaming up with the NFT Pro platform as the Bologna-based motorcycle company makes its way into the Web 3.0 world through Ripple.

Web 3.0 is the part of the internet where cryptocurrencies and non-fiat currencies “live.” There, you can spend money on absolutely nothing.

NFT Pro is Ducati’s partner in this Web 3.0 project. A press release from Ducati says that NFT Pro is a “white-label NFT solution for enterprises” that helps brands plan, make, and sell NFTs to customers, fans, and collectors.

Based on that description, NFT Pro’s advice to Ducati for its NFT strategy might have been “don’t bother” given the current state of crypto and NFTs in particular. Clearly, that wasn’t what they said.

Instead, Ducati says, “Ripple, the leading blockchain partner that provides technical support on the ultra-fast, low-cost, and carbon-neutral XRP Ledger (XRPL) blockchain, will be used for future Ducati projects.”

Ripple is in the middle of a lawsuit with the Securities Exchange Commission (SEC) in the US. The lawsuit started when the SEC accused Ripple of “raising over $1.3 billion through an unregistered, ongoing digital asset securities offering,” according to Proactive Investors.

Anyway, Ducati says that its partnership with NFT Pro “confirms the importance of the digital world for the experiences it offers its fans.”

“Over the next few months, a number of Web 3.0 activities will be developed through the creation of new digital aggregation spaces, NFT collections, and opportunities to take part in new Web 3.0 activities that are already important in the cryptocurrency community.”

Ducati says that thanks to its previous digital projects, it has “been a pioneer in embracing new technologies to engage, entertain, and grow the passion of its large community of fans around the world.” Ducati says that it sold the first motorcycle online on January 1, 2000, and that it made a blog so that Ducati fans could talk to the company’s managers or chat with the riders. Ducati is also on social media and has an official app that its production bikes can use to connect.

But there is a small or big difference between NFTs and things like selling a motorcycle online or connecting a bike to an app. When you buy a motorcycle online, you get a bike that has real-world value.

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