Celebrity Cruises has entered the non-fungible token market (NFT).

Celebrity has introduced the Peacemakers Sunset NFT collection in collaboration with celebrated artist Rubem Robierb, a longtime featured artist with the cruise company. The collection complements Robierb’s striking Peacemakers sculpture, which is shown on Celebrity Beyond.

Two money-can’t-buy invites to the ship’s private naming ceremony and voyage in Fort Lauderdale, November 4–6, are included in each NFT.

The new NFT series consists of a limited edition of five motion art pieces, one of which is now on show in Times Square at the Cube Art Fair from May 18 to 22. The NFTs will be available for purchase on the OpenSea platform on June 1. The artist will get the proceeds from the sales.

Additionally, the Celebrity Beyond has a variant of these NFTs dubbed “Peacemakers, Blue Sky,” making it the first NFT at Sea.

Celebrity Cruises Chief Marketing Officer Michael Scheiner stated, “Innovation is a foundation of the Celebrity Cruises experience and a distinctive trait of our ships, so it’s only right to integrate this tradition into the new digital revolution of NFTs and the metaverse.” “What’s possible in this area, as well as how we can link our visitors with new immersive and accessible experiences, is truly limitless. It’s thrilling to take this initial step with Rubem’s abilities and craftsmanship.”

“Peacemakers is a homage to the world’s peacemakers, and the NFTs bring to life the concept that peace is a communal endeavor that can never be taken for granted,” stated Rubem Robierb. “Me and you, Yin and Yang, masculine and feminine. There is only one option to stop all hostilities and conflicts, and that answer is peace. It’s been a privilege to collaborate with Celebrity Cruises again, pushing the boundaries of our artistic partnership to new heights, from the metaverse to exhibiting the first NFT at sea.”

The NFTs can be resold and exchanged an infinite number of times after they go on sale. At 5 p.m. ET on July 1, each owner of a Peacemakers Sunset NFT will be declared the winner of an invitation to the Celebrity Beyond naming ceremony and sailing, November 4-6, 2022, which includes domestic roundtrip travel for two.

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