During the next season of the Italian Serie A soccer championship, Binance will sell NFT tickets to Lazio games. Lazio is one of Italy’s best soccer teams. Fans of Lazio will be able to use the tokens to get discounts on different things.
Binance, the best place to trade cryptocurrencies in the world, just announced that it will start selling NFT tickets to games of the Italian football team S.S. Lazio in the 2022/23 season. Buyers will use the non-fungible tokens (NFTs) to go to the legendary Stadio Olimpico, Rome’s largest sports facility, and watch the home games of their favorite team.
In addition to being able to get into the stadium, ticket holders will get a lot of discounts. For example, they will get a 10% discount on anything sold in the Lazio store and a 20% discount on tickets to the club’s games in the Europa League, which is an annual competition put on by the Union of European Football Associations (UEFA).
Fans who buy digital tickets will not only get discounts, but they will also have the chance to win fan tokens and get into a number of special events. Fans of Lazio will need to sign up for a Binance account and go to the Binance Fan Token Platform to buy a ticket.
The digital asset exchange said that the NFT tickets will help fix some problems that are known to exist with the current way tickets are sold. For example, non-fungible tokens make it possible to avoid double ticketing, which is when a single seat at a stadium is sold twice, as well as ticket forgery and problems caused by loss or damage.
Binance is the main sponsor of Lazio’s shirts. The sponsorship deal worth €30 million ($30.5 million) was announced last fall. The two sides came to an agreement that would last for two years at first and could be extended for a third.
The NFT-ticketing project comes after Binance and Cristiano Ronaldo, a famous soccer player from Portugal, signed an exclusive, multi-year NFT partnership in June. The famous football player plans to put out several NFT collections so that fans can “own an iconic piece of sports history.”