The richest man on the planet – Elon Musk – has once again caused a stir within the cryptocurrency community.

Moments ago, the man spearheading both Tesla and SpaceX changed his Twitter profile picture to that of a Bored Ape with a golden fir surrounded by other apes.

That’s all it took for the markets to react.

In a few minutes after Musk changed his Twitter profile picture, APE coin – the native cryptocurrency of the Bored Ape Yacht Club ecosystem – took for the skies.

APE is up almost 20% in less than an hour, and it currently trades above $17.

Floor prices of the BAYC-related collections also saw an uptick, albeit not as definitive as APE coin.

This story is developing.

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